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5 Digital Researcher



TUI Group is the world’s number one integrated tourism business. Digital Commerce (Digital Product & DX & Digital Marketing) is a global team within TUI Group responsible for the business delivery and operation of all E-commerce solutions and products. We are a multi-disciplinary team of experts across Digital Marketing, Digital Product, Digital Experience & UX, UI, SEO and Optimisation & Analytics providing services across the UK, Ireland, Sweden, Norway, Denmark, Finland, Germany, Belgium and The Netherlands.

As a Digital Researcher you will be providing key insight into our customers, products and competitors, to enable the wider Digital Experience and Digital Products teams to deliver best-in-class user experience solutions across our wide range of holiday products across our global websites (beach holidays, flight only, hotel only, cruises, tours and more!). Your insight will help us give our customers the inspiration they need to find and easily book their dream holiday. To do this you’ll be liaising with a variety of people – including customers, research and insights colleagues and data analysts.


As the Digital Researcher, you’ll be working as part of a team responsible for delivering customer insight across our websites and multi-national markets. You’ll be identifying the things that drive customers to book their holidays online with us and providing insight into how well new concepts and designs are received, through formative and summative usability testing, and liaising with our analysts to understand issues and opportunities with the live sites. You’ll also be seeking examples of good practice from across the web to help us improve further and make sure we stay ahead of our competitors.

We’re never short of ideas and improvements for our Agile development teams to build, and we need the Digital Researcher to help make sure that we’re doing the right things, and in the right way – and using your experience to mentor and support less experienced colleagues to do the same. You’ll be discovering what we need to be improving; from evaluating competitor and other successful sites and apps, usability testing and reviewing our own sites and using customer feedback to identify problem areas. Once the design process is underway, you’ll be usability testing concepts and prototypes to make sure we decide on the best options; and then once we have higher-fidelity prototypes, testing again to make sure the fine details are right. For all insight you gather, you’ll capture, report and share it appropriately with the relevant teams to make sure it can be understood, prioritised and actioned.

Your knowledge and experience will enable you to independently and proactively manage your own research activity, and your collaboration with others. For example, in working with the UX Designers in the team – supporting them with testing they perform themselves, by sharing your knowledge of good practice, reviewing scripts, etc. And with the Digital Insights team to allow you to provide rounded feedback that achieves maximum impact!

You’ll also be using your experience to influence the research processes and tools (eg producing journey maps and leading persona generation), and take on broader and more high-profile research activities.



· An enthusiastic Digital Researcher, ideally with a background in User Centred Design and knowledge of Agile processes

· Significant experience performing a research role in a fast-paced commercial environment

· Proven capability in all phases of Usability Testing, with experience of using a modern testing tool/platform

· Excellent analytical and problem-solving skills

· Ability to handle multiple projects in a fast-paced environment, and take responsibility for the quality and timeliness of deliverables

· Confidence in dealing face-to-face with test participants, and in presenting and explaining insight to stakeholders

· Collaborative approach to work with different disciplines to achieve deeper insights

· Ability to mentor and support less experienced members of the team

· Ability to speak Dutch or German as well as English would be highly desirable.

Prior to any interview it would be helpful to provide examples of any relevant previous work, eg usability test scripts, reports of findings, etc.



Discovering the world’s diversity, exploring new horizons, experiencing foreign countries and cultures: travel broadens peoples’ minds. At TUI we create unforgettable moments for our customers across the world and make their dreams come true.

We are mindful of the importance of travel and tourism for many countries in the world and the people living there. We partner with these countries and help shape their future – in a committed and sustainable manner.


TUI Group is one of the world’s leading leisure travel groups, with over 220 trusted brands in 180 countries and more than 30 million customers. Discovering the world’s diversity, exploring new horizons, experiencing foreign countries and cultures: travel broadens the mind. At TUI, we create unforgettable moments for customers across the world and make their dreams come true. We are mindful of the importance of travel and tourism for many countries in the world and people living there. We partner with these countries to help shape their future – in a committed and sustainable manner.

TUI Group’s vision is to make travel experiences special. To fulfil this vision, we never stop looking ahead, seeking new ways to delight our customers and grow our business. We recognise the power of digital and the massive contribution this brings to creating a truly unique and differentiated customer experience.

You can look forward to a competitive salary, pension scheme, forward thinking ways of working and further benefits such as generous holiday discounts, great rates with foreign exchange and discounts with retailers.

Please visit our website www.tuigroup.com for more information.


Apply online, we just need a few details from you and your CV.

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